Sunday, November 9, 2014

blog 6: propaganda techniques

These are Apple's iPhone 6 commercials titled 'Huge' and 'Cameras'.


  • Justin Timberlake and  Jimmy Fallon briefly hunts through its newest features. This technique used here is 'Beautiful people' where celebrities are introduced to win over the audience.
  •  Yet another interesting technique that is widespread is 'repetition'. Apple ads are for the most part on white backgrounds and have the simple but striking bitten Apple logo. 
  • The iPhone6 slogan, 'Bigger than bigger' is also a propaganda technique that persuades the target audience.




This commercial features one of the most popular hangout joints in India. 

  • Repetition of the logo and the jingle gets the audience.
  • 'Common man' is another propaganda technique used where ordinary people are pictured doing common activities and using common language. This helps a great deal in winning over the target audience.

3 comments:

  1. I like the second ad! It's really attractive! I really want to go have a cup of coffee there right now!

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  2. realizing it wasn't a social media Advertisement but an Ad for Coffee especially a two minute one, was kind of funny.

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  3. The Indian ad is interesting, appealing to the common man and especially to the younger, progressive demographic.

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